The Secrets of Corporate Blogging
I would like to begin with defining what corporate blogging is. There are
actually four types of blogs that can be considered corporate blogs; I will
list these definitions later. For now, suffice to say that I am most
interested in corporate blogging as “professional blogging on behalf of a
So first I have to explain: what is professional blogging? And to do that, I
first have to explain: what is blogging?
What is Blogging?
A casual definition of blogging is writing articles and then posting them
online so that they can be accessed chronologically. Blogging can be writing
personal anecdotes about your cat or life - online. Or posting periodic
professional articles - online. Or informal posts about a topic that raise
questions. Or links to funny videos or new articles. All of these are
blogging. They require a free online pl... (more)
The psychological experience of using the Internet is undergoing slow but
constant change. Up until now, using the Web has involved "going out" to Web
sites. However, this is changing. Understanding this transformation, and
plotting its direction, can provide us with a new understanding of where our
Web technology is going. This destination can be called "Web 3.0."
Underneath the Hood
Very little of the core protocols that define how the Internet works have
changed over the last twenty years. What has changed, and very slowly, are
some basic hardware upgrades and the software inte... (more)
+6 Bag O'Munchkin Babes
Following Steve Jackson's other release +6 Bag O'Munchkins. Aside from the
weirdness of using these in a game of Munchkin - you can put one in front of
you in order to gain a benefit during the game - SJ added a whole level of
weirdness to them by allowing you to use the pieces in any other game.
For instance, you can whip out a munchkin babe to add or subtract from your
die roll once in some other roll and move game.
This is so cool, that I hope the concept spreads (and I'll be stealing the
idea for my next game at BGG.con, so look in your goodie bags).
The 2009 Jewish Bloggers Conference has ended. It was something of a mixture,
with many signs of improvement, but the conference still has a ways to go to
It was good enough to give me hope for future iterations.
Location and Organization
The location and organization was excellent. Food was fine. Service was fine.
Acoustics and timing were fine. Things even went, roughly, on schedule. Kol
hakavod to the organizers.
There were a few snafus. The location of the event was announced in the
initial email sent to those bloggers who were invited to attend, but then
this i... (more)
Monday evening I'm giving a lecture at the Jerusalem Technical Writers Group
on The Secrets of Corporate Blogging to a room full of technical and
marketing writers, many of whom have a passing but probably incomplete
knowledge of blogging. If you're interested in attending, see the above link.
I'll post the entire presentation here after the talk. If anyone wants an
advanced copy, let me know.
What is Blogging? (short) What is Professional Blogging? What Professional
Blogging is Not Required Professional Blogging Skills What is Corporate
Blogging? Planning an External Cor... (more)